All businesses requires some marketing for promoting their products. Like other parts of the world, the same rule of thumb is applied in Canada for every business i.e. "what you see most is what is sold most"!

* Advertise in the classified advertising section of your community newspaper.
* Advertise in your local telephone directory.
* Approach your prospective customers over the phone.
* Approach your prospective customers in person.
* Approach your prospective customers through the mail.
* Be a guest speaker at seminars and present on your area of expertise.
* Be a guest speaker on radio talk shows.
* Build and maintain a customer mailing and contact list on database software.
* Build your image with well designed letterhead and business cards.
* Design a brochure that best explains the benefits of your services.
* Design a mail order campaign.
* Design an image building logo for your company.
* Design and distribute a quarterly newsletter or an industry update announcement.
* Design and distribute company calendars, mugs, pens, note pads, or other advertising specialties   displaying your company name and logo.
* Design buttons, decals and bumper stickers or balloons with your company name, logo or slogan.
* Design T-shirts displaying your company name and logo.
* Explore cross promotion with a non-competing company selling to your target market.
* Explore the costs of advertising in newspapers, magazines, on radio, television, billboards, bus   shelters and benches. Refer to the publication Canadian Advertising Rates and Data (CARD) for   some of this information.
* Explore ways to share your advertising costs using cooperative advertising.
* Follow up customer purchases with a thank you letter.
* Follow up customer purchases with christmas or birthday cards.
* Have your company profiled in a magazine or newspaper that is read by prospective customers.
* Hire an advertising agency or public relations firm.
* Hold a seminar on your service, product or industry.
* Include promotional material with your invoices.
* Look for prospective customers in magazines and newspapers related to your industry.
* Package your brochure, price lists and letter in a folder for your customers.
* Prepare a list of product features and benefits to help you plan your advertising and promotional   campaigns.
* Prepare proposals offering solutions to your customer's needs.
* Provide free samples of your product or service.
* Sponsor a cultural event through a community arts organisation.

* All above information has been used from Canada Business website for the purpose of providing   information to new businesses.